While ITVX is a free streaming service first and foremost (with adverts), it also has an optional Premium tier that removes all the adverts – and also gives you access to all most of the content from BritBox. ITVX is available on most of the streaming devices and Smart TVs sold in the UK ( except for several older boxes and TVs), as well as on Virgin Media’s TV boxes, Sky Glass, Sky Stream – and, hopefully soon – Sky Q (which never had an ITV Hub app). In addition to the on-demand content, you can also stream all of ITV’s live channels via the app, as well as several “themed” ad-supported live channels that are dedicated to a single series or theme (but not on Freeview Play devices and TVs). ITVX is launching with more than 10,000 free (with adverts) hours of on-demand content, including 35 flagship shows, 200+ series and 250+ films. ITV’s new streaming app, ITVX, is a free-to-watch (with adverts) service that’s replacing the long-running ITV Hub app, and is meant to be a full-fledged streaming service, with the aim of competing with services such as Netflix and Disney+. Therefore, they can either stay on BritBox for now – or cancel their subscription, and open a new account on ITVX – which won’t save their previous watchlist and watch history.Īnd last but not least – BritBox lives on, for now – on Amazon’s Prime Video Channels, where the standalone BritBox subscription is still alive and well, at least for now.Ĭonfused yet? Let’s dig in deeper. To add to the confusion, existing BritBox subscribers can’t transfer or merge their accounts into ITVX. Meanwhile, on ITVX’s side, subscribers were supposed to get all of BritBox’s content as part of their Premium ITVX subscription – but many users have noticed that some BritBox content is missing (such as older seasons of Doc Martin, Spitting Image, and more). To encourage existing and former BritBox subscribers to switch to ITVX, they’re even being offered a voucher code with a discount for ITVX Premium (see more on that below). The change was quietly implemented this week, following the official launch of ITVX on December 8 – and new subscribers who come to the BritBox site, or those who cancelled in the past and wish to resubscribe – are being sent to ITVX and its paid Premium tier. Goodbye, BritBox? With the launch of ITV’s new streaming service – ITVX – the standalone BritBox UK service is slowly coming to an end, as new subscriptions are no longer available for the former “home of British TV”.
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